Privacy Policy

Introduction

This Privacy Policy describes how DEF Enterprises (“we,” “us,” “our”) collects, uses, discloses, and protects your personal information when you access or use our website, applications, and related services (collectively, the “Services”). By using the Services, you agree to the terms of this Policy. This Policy does not apply to practices of third parties that we do not control. We may update this Policy periodically; the “Last Updated” date will reflect any changes.

Personal Information You Provide

We collect personal data when you register for an account, place an order, or interact with customer support. Such data includes your name, email address, shipping address, billing information, and phone number. You may also provide optional profile information like preferences or demographic details to help us tailor the Services. You are responsible for ensuring the accuracy of any information you submit.

Automatically Collected Information

When you visit our Services, we automatically gather certain technical data, such as IP address, device type, browser version, and operating system. We use cookies, web beacons, and similar technologies to track user interactions, assess site performance, and personalize content. Analytical tools collect aggregated usage statistics to help us improve the Services. You can manage or disable cookies through your browser settings, but some features may not function correctly.

How We Use Your Data

We use personal data to process orders, facilitate payments, and provide customer support. Transactional emails, such as order confirmations and shipping notifications, are sent to you automatically. If you consent, we may send marketing communications about promotions, new products, or features. Aggregated, anonymized data may be used for research, trend analysis, and service optimization; such data does not identify you personally.

Legal Bases for Processing

We process your personal data under the following legal grounds:

Consent: When you opt in for newsletters or marketing messages.

Contractual Necessity: To fulfill your orders and provide customer service.

Legitimate Interests: For fraud prevention, site improvement, and analytics.

Legal Obligations: To comply with tax, accounting, and regulatory requirements.

Data Sharing and Disclosure

We may share personal data with third-party service providers, such as payment processors, shipping partners, and hosting firms, to facilitate business operations. Each third party is required to adhere to confidentiality and data protection obligations. In the event of a business transaction (e.g., merger or sale), your data may be transferred to the acquiring entity under comparable privacy protections. We may also disclose personal data when required by law or to protect our legal rights.

Retention of Personal Information

We retain personal data for as long as necessary to fulfill the purposes outlined in this Policy or to comply with legal requirements. Order-related data is typically retained for seven years for accounting and tax purposes. If you request deletion of your account, we will remove personal data from active systems, except where retention is required for legal compliance. Aggregated or anonymized data may be stored indefinitely.

Security Measures

We implement a combination of technical, administrative, and physical safeguards to protect your personal data. Security measures include encryption, secure socket layer (SSL) technology, and access controls. Only authorized employees and contractors who need to perform defined tasks have access to personal data. Despite these measures, no system is entirely secure; therefore, we cannot guarantee absolute protection against unauthorized access.

International Transfers

Personal data collected through the Services may be transferred to and processed in countries outside your own, including the United States and other jurisdictions. We implement appropriate safeguards—such as standard contractual clauses—to ensure that your data is protected in accordance with this Policy. By using the Services, you consent to the cross-border transfer and storage of your personal data.

Your Rights and Choices

Depending on your jurisdiction, you may have certain rights regarding your personal data, including access, correction, deletion, and restriction of processing. You may also object to certain processing activities and request data portability. To exercise these rights, log in to your account and submit a request through the privacy settings section. We will respond within the timeframe required by applicable law. If you believe our processing violates data protection laws, you have the right to lodge a complaint with a supervisory authority.